Adventure Travel Trade Association


Established in 1990, the ATTA serves more than 1,100 members worldwide who have a vested interest in the sustainable development of adventure tourism. ATTA members, who include tour operators, tourism boards, industry partners, specialty agents, and gear suppliers, are among adventure travel’s leading professionals, and well-positioned to advocate GGDD’s approach.

The focus of GGDD is to motivate and inspire destinations to take a sustainable approach to tourism, as well as recognizing the importance of their particular role in the overall tourism industry. Both a call to action as well as platform offering concrete solutions, this fall the GGDD conference will present state-of-the-art green solutions in an effort to augment sustainability in tourism

Not only is the ATTA’s participation in GGDD part of its long-term commitment to the great Balkan region, it is also an investment for further support regarding the development of sustainable tourism in Slovenia. The special invitation for this first time presence in Slovenia for the ATTA, namely to be part of the GGDD, came directly from the Slovenian tourism industry. The demonstrated interest and readiness by the trade inspired the ATTA to dedicate the time, efforts and energy to join forces with the conference organizers to further the responsible tourism development efforts in Slovenia. The ATTA views its participation in the conference as the first of many steps of a long-term opportunity to cooperate with the entire tourism supply chain in Slovenia. Earlier this year, Chris Doyle and the Acting Director General – Tourism and Internationalisation Directorate of the Ministry of Economic Development and Technology in Slovenia shared the stage and vision at the UNWTO’s Snow and Mountain Tourism Conference panel in Andorra.