Program

Celebrate World Tourism Day in Ljubljana, European Green Capital 2016, by joining the most prestigious event for green and responsible tourism.

Conference and Study Tour

Pre-conference (26.9.2016)

13:30 - 17:00 Green Destinations Partnership meeting (invitation only)
16:00 - 18:00 Green Lauf - Backward running for green tomorrow
17:00 - 19:45 Green Travel Map: European project preparation meeting (invitation only)

Conference (27.9.2016 and 28.9.2016)

The conference will take place in Ljubljana at the Grand hotel Union.

OPENING OF GLOBAL GREEN DESTINATIONS DAY AND CELEBRATION OF WORLD TOURISM DAY

*Registration will start at 8 a.m.

09:00

Eva Štravs Podlogar, State Secretary at the Ministry of Economic Development and Technology

09:15

Albert Salman, President Green Destinations: Working together for attractive destinations

09:30

Video message of Taleb Rifai, Secretary of UNWTO

09:35

Luigi Cabrini, Chair Global Sustainable Tourism Council GSTC, Advisor for World Tourism Organization UNWTO: Looking forward to 2017, the International Year of Sustainable Tourism for Development

The presentation includes an overview of the Global Sustainable Tourism Council, the body that establishes and manages standards for sustainable tourism. GSTC will contribute to the IY2017 activities.

For more information, please visit:

LOOKING FORWARD TO 2017, THE INTERNATIONAL YEAR OF SUSTAINABLE TOURISM FOR DEVELOPMENT

09:50

Maja Pak, Director, Slovenian Tourist Board: Welcome to Slovenia Green

10:00

Petra Stušek, Managing Director at Ljubljana Tourism: Ljubljana, An Awarded Destination for Sustainable Tourism

10:10

Jana Apih, Director, GoodPlace: The Slovenia Green program

10:20

Coffee Break

FROM STANDARDS TO GREEN EXPERIENCE

11:00

Olivia Ruggles-Brise, Policy and Communication Director, World Travel & Tourism Council WTTC: Tourism as a Driver of Peace

A recent study by the World Travel & Tourism Council (WTTC) explores the relationship between tourism, sustainability and peace, and how sustainable tourism development can contribute to more peaceful societies.

For more information, please visit:

TOURISM AS A DRIVER OF PEACE

11:15

Herbert Hamele, President, ECOTRANS: Green Travel Maps, a new way to show the green offer of destinations to the consumer

11:30

Chris Doyle, ATTA Executive Director – Europe: Adventure Means Business

Learn more about the definition of adventure tourism, its positioning in the global marketplace and its importance to the sustainable growth of each country's economy.

11:45

Paloma Zapata, Senior Director, Sustainable Travel International: Working together for sustainable travel and attractive destinations

12:00

Launch of the Green Destinations Ambassadors Network

12:15

Lunch

13.00-14.00

Desserts, coffee and networking in the Green Lab

THE ROLE OF STANDARDS FOR SUSTAINABILITY & MARKETING
Parallel sessions on the value of sustainability standards for destinations and industry

14:00-15:00

STANDARDS FOR DESTINATIONS moderated by Paloma Zapata, STI
Presentations by Hugo de Jong (Green Destinations), Jana Apih (Slovenia Green), Cinzia De Marzo (ETIS), Natasha Ilijeva Acevska (NALAS), Anya Niewierra (Zuid-Limburg, NL). Panel discussion involving participants.

14:00-15:00

SUSTAINABILITY STANDARDS FOR THE TOURISM INDUSTRY, moderated by Richard Denman
Presentations by Soren Stober (Travelife), Milena Lukić (Green Key), Kristine Dorosko (EU Ecolabel), Blanka Kaker (Slovenian Institute of Quality and Metrology), Peter Zimmer (TourCert). Panel discussion involving participants.

For more Information, please visit:

SUSTAINABILITY STANDARDS FOR THE TOURISM INDUSTRY

14:00-15:00

GREEN TRAVEL MAPS: SHOW YOUR “GREEN OFFER” TO THE CONSUMER, moderated by Herbert Hamele (ECOTRANS) and Albert Salman (Green Destinations).
Representatives of Top 100 and other "green destinations" can join the initiative to better present their destination’s green offer in booking platforms. This includes the option of an EU project proposal.

For more Information, please visit:

GREEN TRAVEL MAPS

GREEN SOLUTIONS: THE LJUBLJANA OUTDOOR CLASSROOM

15:00-18:00

LJUBLJANA AS A CLASSROOM: Presenting solutions through the green eyes of the city.

*For more details, please see the text below

GREEN TOURISM LAB

9:00-15:00

Presentations of green solutions

STUDENT FORUM

15:30-18:30

Student Forum, hosted by Faculty of Economics, University of Ljubljana, in cooperation with Faculty of Tourism Studies - Turistica (University of Primorska) and Faculty of Tourism (University of Maribor)

Participation is FREE! For more Information, please visit:

STUDENT FORUM

GREEN DESTINATIONS AWARD CEREMONY

19:30-23:00

Sustainable Destinations Gala Reception
Welcome address by Zoran Janković, Mayor of Ljubljana
Venue: Ljubljana Castle
Program: Presentation of Slovenia Green, QualityCoast and Green Destinations Awards

*Dress code: Business smart with a touch of green


**Organizer offers a possibility to reach Ljubljana Castle by Funicular railway. Conference name badge will serve as your entrance ticket (Student fee does not include gala reception participation). Meeting point for participants of Awards Ceremony is at the Lower Funicular Station (Krekov trg 4, Ljubljana) at 19:15.

SUSTAINABLE APPROACHES: SECRETS TO SUCCESS

09:00

Welcome and presentation of the program

09:05

Salli Felton, CEO, The Travel Foundation: Using impact measurement to unlock the potential of tourism

This presentation explores the impact unchecked tourism growth is having on destinations, the resident population and the tourists visiting. In doing this specific examples are examined to look at the results of taking a quantity over quality approach when managing tourism. As tourism has one of the greatest potentials to bring positive impacts to destinations, consideration is given to what is going wrong and the importance of impact measurement as a means to ensure the success of tourism in the future.

09:20

Sören Stöber, ABTA – The Travel Association: Why and how should destinations work on sustainability?

09:35

Marloes van de Goor, Earth Travel: Data going Green: innovative ways to present your destination

09:50

Cinzia De Marzo, ETIS expert and legal advisor: The experience of ETIS implementation in pilot transnational cultural routes

10:05

Jonathan B. Tourtellot, Destination Stewardship Center: Telling the Green Travel Story for the Media

Drawing on his experience of more than 30 years with the National Geographic Society and National Geographic Traveler magazine, Mr. Tourtellot presents some tips and techniques for getting the media interested in sustainable travel and destinations.

For more information, please visit:

TELLING THE GREEN TRAVEL STORY FOR THE MEDIA

10:20

Ana Roš, Hiša Franko: From the garden to the plate, from the mouth to the heart: there is no Top Destination without a Top Chef

10:40

Coffee Break

GREEN SOLUTIONS WORKSHOPS
TOP Sustainable Destinations / TOP business solutions / TOP hospitality cases

11:00-12:00

TOURISM AND ENVIRONMENT, moderated by Renata Karba, Umanotera
Short presentations by Top 100 and award winning destinations and solution providers, panel discussion involving participants.

For more Information, please visit:

TOURISM AND ENVIRONMENT BY UMANOTERA

11:00-12:00

GREEN HOSPITALITY, moderated by Nicole Sautter, Travelife
Short presentations by hotels and solution providers, panel discussion involving participants.

For more Information, please visit:

GREEN HOSPITALITY BY TRAVELIFE

11:00-13:00

ETIS Sustainability Leaders Focus Group Discussion: planning future steps, coordinated by Patrizia Modica, ETIS informal network leader, University of Cagliari and Cinzia de Marzo, ETIS expert and legal advisor.

For more Information, please visit:

ETIS SUSTAINABILITY LEADERS

12:00-13:00

MARKETING OF “GREEN” DESTINATIONS, introduced and moderated by Lonneke de Kort (BookDifferent)

We will address which strategies are promising for emerging “green” destinations to better position themselves and their green offer in the marketplace, whilst minimizing the booking/handling fee taken by global platforms. Successful sustainable destinations will present their solutions for this challenge.

12:00-14:00

ATTA AdventureConnect EVENT
As a part of the ATTA’s overarching mission to serve as the hub and facilitator for responsible, profitable adventure tourism organizations, the ATTA designs AdventureConnect events to facilitate networking among outdoor and adventure-focused gear and apparel brands, retailers, media, travel providers, destination representatives and more.

For more Information, please visit:

Adventure Travel Trade Association

13:00

Lunch

14:00-15:00

Desserts, coffee and networking in the Green Lab

TOP SUSTAINABILITY TODAY AND TOMORROW

15:00-15:45

The 2016 Green Solutions TOP 10 and Green Lab exhibitors

15:45-17:30

The 2016 Sustainable Destinations TOP 100: presentations by Top 100 destinations

JOINING FORCES FOR 2017 - International year of sustainable tourism

17:30-18:00

Closing session

GREEN TOURISM LAB

9:00–15:00

Presentations of green solutions

Luigi Cabrini


Mr Luigi Cabrini is the Chairman of the Board of Directors of the Global Sustainable Tourism Council and an Advisor to the Secretary-General of the World Tourism Organization (UNWTO).


The Global Sustainable Tourism Council (GSTC) is an international partnership with the aim of fostering increased knowledge and understanding of sustainable tourism practices, promoting the adoption of universal sustainable tourism principles and building demand for sustainable travel. At the heart of its work are the Global Sustainable Tourism Criteria for Hotels, Tour Operators and Destinations.Read more

Olivia Ruggles-Brise


Olivia is Director of Policy and Communications at WTTC. She oversees the delivery of WTTC’s policy campaigns of Freedom to Travel, Policies for Growth and Tourism for Tomorrow as well as the organisation’s strategic communications. Olivia is responsible for development of the programme for WTTC’s annual Global Summit.

Petra Stušek


Ms Petra Stušek is now in her third year as Managing Director of the Ljubljana Tourist Board. Ms Stušek is also a Board Member of an international European Cities Marketing, a non-profit organisation for improving the competitiveness and performance of the leading cities of Europe. Ms Stušek holds a degree of Faculty of Arts in Ljubljana and is completing a post-graduation study on Faculty of Economics for Master’s degree in Tourism and second one in Sales. She also successfully finished specialization in “Slovene School of Public Relations”. She is a passionate runner, cyclist, climber, skier. And, of course, traveler with passion. Read more

Maja Pak


Maja Pak, M. Sc., Acting Director of the Slovenian Tourist Board, dedicated her career to tourism. In January 2013, when the STB became part of the Public Agency SPIRIT, she took her prior position of the Department Manager for Research and Development. In August 2015, the STB gained its independence. From August 2015 until April 2016 Mrs. Maja Pak was an Acting Director of the STB. She was appointed a Managing Director on April 1st,2016. During her work Mrs. Pak completed her postgraduate studies of Entrepreneurship at the Faculty of Economics, University of Ljubljana, in 2003 and gained the title Master of Science. Read more

Herbert Hamele


Herbert Hamele holds a master in economies and tourism and started working in 1983 in the field of environmentally sustainable tourism development in Europe. In 1993 he founded and since then chairs the European network for sustainable tourism development ECOTRANS, registered as a not-for-profit association. After the Rio + 10 conference in Johannesburg together with a group of experts and in partnership with the European Environment Agency he developed the DestiNet.eu platform on the Internet for sharing knowledge and for facilitating networking on sustainable and responsible tourism. The platform has been registered as a “UN partnership for sustainable development” and provides transparency on meanwhile more than 170 standards and certificates for local businesses, destinations and tour operators. He co-founded and serves the Global Sustainable Tourism Council (GSTC) as a board member and is sitting on advisory boards of various other initiatives and networks.

Paloma Zapata


In more than 20 countries, Paloma Zapata has worked to integrate travel and tourism into sustainable development planning. She has designed policies, tools and marketing strategies—often working in remote destinations and under challenging conditions. For example, she helped to produce sustainable tourism master plans for Belize, Bermuda and Colombia and developed a plan to empower disenfranchised communities in Cambodia’s Siam Reap region—all with the objective of using tourism as a means of creating long-term economic opportunity. As an experienced trainer, Paloma has worked with inbound adventure tour operators to adopt safety and security measures and delivered tourism development courses in Turkmenistan, best practice trainings for tour guides in the Dominican Republic and produced tourism management manuals for trainers in Belgium. Read more

Albert Salman


Albert Salman is a global leader in tourism destination sustainability. By working with industry and government partners on a day-to-day basis since 2006, he assisted many destinations in improving their attractiveness, mainly by implementing sustainability principles.


In 2014 he created his own company, Green Destinations and a partnership of experts in 23 countries. Together with partners he created the first competition “Sustainable Destinations Top 100”, in 2014 (now being repeated for 2016), and in 2015 the (GSTC-Recognised) Green Destinations Standard, with an online assessment and reporting platform and destinations database.

Chris Doyle


Since 2004, Chris has played a key role in the strategic direction and development of the Adventure Travel Trade Association, which serves more than 1,100 members (including tour operators, tourism boards, specialty agents, accommodations and industry partners) in 90 countries worldwide, each sharing a commitment to the sustainable development of adventure tourism. In addition to serving as European Editor for AdventureTravelNewsTM - the leading digital journal for the adventure travel trade, he oversees the ATTA's development efforts throughout Europe. He travels frequently in collaboration with public and private organizations, non-governmental organizations (NGOs), and development agencies as an ambassador and facilitator of best practices and long-range responsible tourism development planning. Read more

Salli Felton


With a background in environmental science and ecology, Salli has spent the last 20 years of her career supporting the private and public sectors to recognise and address the social and environmental impacts of their activities, creating stronger, more resilient and more sustainable models of operation. After relocating from her native Australia to the UK, she headed up environmental projects and assessment at one of the world's busiest airports, Heathrow, before joining Virgin Holidays as its responsible business manager, overseeing all of the tour operator’s CSR strategies and programmes. Salli joined the Travel Foundation - an independent charity that works with tourism businesses and destination stakeholders to create partnerships that ‘unlock the positive potential of tourism’ – in 2011 as its Head of Programmes and was appointed CEO in 2014. Recognised internationally as a trusted expert on sustainability issues and opportunities that face the travel industry, Salli is frequently called on for her expertise and insight by a range of governments, businesses and tourism member organisations. Read more

Sören Stöber


Sören is the Commercial Director for the ABTA-owned sustainability certification scheme Travelife for Hotels & Accommodations. He joined ABTA’s Destinations & Sustainability department in 2011. He is a sustainability professional with work experience in Germany, France and the UK - both within and outside the travel industry. He began his career in sustainability at the Wuppertal Institute for Climate, Energy and Environment followed by group communications and social affairs positions in Germany's retail/mail order group KarstadtQuelle AG. From there he moved into tourism and to the UK to join Thomas Cook Group PLC. His experience at Thomas Cook includes Group Sustainability Manager and Interim Head of Sustainability. Sören holds a BA in Philosophy & Economics from Bayreuth University in Germany and MSt in Sustainability Leadership from the University of Cambridge. He also sits on the Board of the Roundtable Human Rights in Tourism and is a BSI/ISO principal expert for tourism services.

Marloes van de Goor


Marloes van de Goor speaks at GGDD as founder and president of Earth Travel, a data company that aims to lead global change in the area of sustainability with regard to tourism, animal welfare, food, recycling, and related contexts through innovative research, connecting data and providing data based solutions.


Marloes has been working as founder and president of various tour operators for over 10 years. More recently, she cofounded the International Institute for Animal Ethics that focuses on how moral knowledge and best practice can stimulate change in the use of animals in tourism, illegal trade, and many other contexts. Marloes is, together with her partners in academe and business, building bridges to respond multidisciplinary and ethically to the wave of responsibility and sustainability that currently permeates the tourism field.

Cinzia De Marzo


Cinzia De Marzo, laywer, specialized in European Union Law and Economy and European expert on sustainable tourism and indicators. From 2011 till 2016, she’s been working as national expert at the European Commission, DG GROW, Unit Tourism, Creative and emerging industries and she was responsible, among other tasks, for the development and the implementation of the European Tourism Indicator System – ETIS. She is currently EU legal advisor of the Council of Europe for managing the pilot test of ETIS within the transnational cultural routes. She collaborated with the UNWTO for the promotion of the Open consultation meeting of the International Sustainable Tourism Observatories – INSTO -, held in Madrid the 7-8 June 2016.

Jonathan B. Tourtellot


Jonathan B. Tourtellot directs the Destination Stewardship Center, successor to a program he founded at the National Geographic Society. There he instituted the landmark Destination Stewardship surveys reported annually as the cover story in National Geographic Traveler, 2004-2010. As writer and senior editor, he has written on travel, geography, the environment, and science. To encourage protection of distinctive places, he originated the concept of geotourism as defined via National Geographic: “Tourism that sustains or enhances the geographical character of a place—its environment, culture, aesthetics, heritage, and the well-being of its residents.” His blog posts appear in National Geographic Voices and the Huffington Post. He works with several international initiatives in support of sustainable tourism.

Ana Roš


Ana Roš, chef and co-owner, of Hiša Franko, spent 16 years revolutionizing her country’s food, bringing international attention to Slovenia. This is mostly due to her participation in culinary events such as Cook it Raw, Identita Golose, Squisito and Gelinaz. Also, her upcoming participation in the Netflix Original show Chef’s Table, airing on the 27th of May will put Slovenia on the map as a culinary destination. Read more

Ljubljana as a Classroom

We all know that the best way to get to know something is by experiencing it. Thus, we invite you to join Ljubljana Tourism on a green journey through Ljubljana, the capital of Slovenia. Ljubljana as a Classroom will feature four green themes that you will be able to choose from. The programs are also to include some city sights and, most of all, interactive experiences.

Sustainable Mobility

The closing of the city centre
Kavalir electrical vehicles
BicikeLJ bike system
Let's ride a bike and learn together!

Local Goods

Water and public drinking fountains
Green supply chains initiative
Let’s prepare a local meal together!

Green Accommodation

Hotel Park, the first Slovenian hotel with Travelife eco-label
Hostel Celica, the world's first certified sustainability-oriented hostel
Let's find out about the world of bees and learn how art & sustainability work together hand in hand!

Social Responsibility

Local social enterprises
Behind the scenes stories
Let's make a difference together!



*We reserve the right to modify the program

The Green Lauf

Catch the wave of green energy and run back into a green tomorrow! On the day before Global Green Day Destinations – Monday, 26th September at 16h – the GREEN LAUF will take place in Ljubljana, the European Green Capital 2016. Under the slogan RUN BACK INTO A GREEN TOMORROW, the first backward running race in Slovenia will take place between two of the most beautiful squares – the Mestni trg Square and Prešeren trg Square – with the purpose to promote green tourism and sustainable living, friendly towards people and nature. Applications: www.zeleni-lauf.eventbrite.com or zeleni.lauf@nea-culpa.si.

The Purpose

We run with a green purpose and to promote the friendly living in Ljubljana, European Green Capital 2016.

We are strengthening your role as ambassadors of green tourism.

Spreading awareness about healthy and active leisure time.

Time&Place

September 26th at 4 PM In front of the City house at Mestni trg Square in the center of Ljubljana

The Route

Mestni trg Square → Stritarjeva Street → Preseren trg Square ← and back!

Registration

Registration will be open until 20th September 2016.

Why is it fun to participate?

The fastest team will be awarded the prize, which cannot be eaten or put on the shelf - but it will cause a lot of joy to someone else.

Slovenia Study Tour

Discover the secrets of the green, active and healthy Slovenia. Join us on a study tour and experience first hand the best green adventures.

Wine tasting tour (28–30.9.)

Learn about the top green and active destinations, from Bohinj with its beautiful alpine lake, a scenic train ride to the Soča Valley and a biking experience by the emerald Soča river. The day will end in the top vine-growing destination of Brda. On the next day we will explore Idrija’s UNESCO site.
Price: 337 EUR

18:00

Departure from Grand hotel Union

19:00

Arrival to Bohinjska Bistrica, check in Bohinj Park Hotel

20:00

Guided tour of the surroundings, dinner

8:20

Departure from hotel

9:00-10:00

Train ride from Bohinjska Bistrica to Kanal

10:30-13:00

Cycling by the emerald Soča river from Kanal to Nova Gorica (20km)
Optional: bus ride to Nova Gorica

13:00-14:30

Lunch at the famous local restaurant Oštarija Žogica

14:30-17:00

Guided tour around Nova Gorica

17:30

Arrival to Brda, visit of wine cellar

19:00

Dinner at San Martin

8:30

Departure from hotel

9:30-11:00

Welcome greeting from the Mayor of Tolmin, trip to Tolmin Gorges

11:00-12:30

Visit of historical WW1 sights

12:30

Visit of Planika museum and local gourmet experience; local cheese and a typical shepherd’s lunch

13:30
16:30

Arrival to Idrija

16:30-18:00

Visit of the Mercury Mine – Anthony’s main road, tour around the old town

20:00

Arrival to Ljubljana

27th–28th September 2016
Ljubljana, European Green Capital 2016
Slovenia